Member-only story
Late September is birthday season, great time to sell gift cards
A colleague noticed in late August and early September that we were selling more gift cards than usual. Typically we sell most of these in the run up to Christmas.
So after a little searching I came across this ONS post from 2015, which looks at how popular your birthday is, with a great chart on it.
So your customers are most likely to have a relative or friend who’s birthday is between 17th September and 4th October. So the few weeks before those dates customers will be browsing your site for ideas for presents so it’s an ideal time to make sure you gift cards are visible:-
- On your homepage
- On email newsletters
- Social media posts
As well as Gift Cards, you could promote some items that would make ideal small gifts for people. Time to get some social posts with links to the Gifts collection on your site.
