Shopify GA tracking: Size Guides

Following on from my last Shopify Tracking article about Abandoned Carts, I thought I’d share another useful thing to track, clicks on Size Guides.

So hopefully you already have a size guide of some sort available on your product pages, as it’s super useful to customers.

Even if it’s a simple modal with a table of data about dimensions at different sizes, or comparing shoes sizes between brands or showing the equivalent size for Japan, Europe, UK and US.

Because it’s being loaded via a modal (could be a tab that’s closed by default on anything that needs a click to reveal), we can add some Google Analytics event tracking to the function that loads our modal. Something simple like:-

ga('send', 'event', 'SizeGuide', 'shown');

This means we can now track the number of times the button is clicked. However without context it’s not that useful.

We can use Secondary Dimensions to add some context such as Page Title, however if you want to group a selection of similar products it becomes a bit cumbersome.

So if we make use of a couple of product attributes in Shopify, we can then look at what products, types of products or even brands people are interested in size information for.