Shopify: Putting the collection back in breadcrumbs, after fixing the SEO

Stephen Keable
4 min readJan 14, 2023

One of the most common Shopify SEO tips is to remove the | within: collection filter on the collection template, so that your product links concentrate the link juice to one URL. See the “Duplicate product pages” section of Moz’s guide.

However a side affect of this is that on the product template, the breadcrumbs often rely on using that…

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Stephen Keable

Shopify partner, JavaScript/Liquid/Swift developer, convert to serverless architecture and builder of digital products people love to use since 1999.