Shopify SEO: Removing ?page=1 from URLs

Stephen Keable
3 min readOct 15, 2019

Moz put out a good guide of things you can do to improve SEO on a Shopify store this week. One we will concentrate on today is about pagination links, we all know them, the run of numbers at the foot of a collection page.

The problem highlighted by the article is that these inadvertently create duplicate page problems for example on the first page the initial URL is something like:-

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Stephen Keable

Shopify partner, JavaScript/Liquid/Swift developer, convert to serverless architecture and builder of digital products people love to use since 1999.